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Designing
with Purpose,
Shaping
Experiences

A little bit about me

With over 10 years of crafting delightful and functional digital experiences, I thrive at the intersection of creativity and usability. Whether it’s reimagining the future of banking with DBS and UOB or shaping impactful experiences for brands like SilkAir, M1, and WWF, I’m all about bringing elegance and purpose to every interface. Driven by a passion for design, innovation, and continuous learning, I see every project as a chance to discover something new while creating meaningful connections between users and products.

Skillset

UI & UX Design, Interaction Design,  Information Architecture, Visual Design, Art Direction

Tools

Clients I worked with

- DBS Bank

- UOB Bank

- SilkAir 

- M1

- Caltex

- World Wildlife Fund

- Schroders
- AIA Insurance

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Outside of my design work, I enjoy building Gundam kits—there’s something about piecing together intricate parts that really fascinates me. I also love the unboxing process, especially reading manuals and learning about how everything works before diving in.


Inspiration comes to me in many forms, whether it's from podcasts like TED Radio Hour and 99% Invisible or spending time with my dogs, who always know how to keep things simple and joyful. These moments outside of work recharge me and bring a fresh perspective to what I do as a designer.

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